ProsperChina™
ProsperChina.com is an information bank & online forum for firms marketing products & services to
Chinese and U.S. consumers. ProsperChina.com partners with leading marketing resource companies to provide marketers unique insights on Chinese consumers as well as share innovative ways to improve marketing effectiveness.
The ProsperChina survey provides Chinese consumer intelligence about shopping behaviors in areas of retail, products, financial services, automotive and media. The ProsperChina Quarterly is the largest ongoing quarterly measurement of Chinese consumers (18-54 yrs old) which includes insights on shopping behavior, economy, finance, and product consumption. It also includes media consumption and influence to purchase. The output is available in report or database format.
Five years of ProsperChina Quarterly data is available. The survey has been fielded in China since 2006.
The ProsperChina Quarterly continuously tracks the following variables:
| Advertising avoidance | Life events |
| Consumer debt | Major purchase plans |
| Cross shopping | Media usage (26 different forms) |
| Deferred purchase | Online search |
| Demographics | Personal financial plans |
| Economic confidence | Purchase intentions |
| Media influence | Reasons shopped |
| Leisure time activities |
If you have a one-time need for answers, we offer a full range of custom research services and the
unique value of delivering thousands of completed surveys within days at a price not seen elsewhere
in the industry. Our clients are significantly reducing the cost of gathering intelligence, doing more
research for less cost. Market studies are performed quickly and turned around with actionable insights.
Prosper has been active involved in business development activities in the China market since 1995.
Prosper has worked with large multinational companies by helping them enter the market or develop a strategy for growth in China. Prosper is also a joint venture partner with Survey Sampling International (SSI) and CITIC Guoan Beijing providing a pool of respondents for research surveys in China.
